FOR SALES • PROCUREMENT • CROSS-FUNCTIONAL TEAMS.

Custom-Designed Negotiation Training for Your Industry, Your Teams, and Your Critical Deals.

We don’t do one-size-fits-all training. We tailor negotiation workshops

built for your industry, your roles, and the real negotiations that matter

most to your business outcomes.

40+ Years Proven • Fortune 500 / Global 1000 Trusted

$54 ROI per $1 invested

Why Leading Enterprises Choose RED BEAR

Negotiation Capability That Scales Across Your Enterprise

Your teams negotiate with customers, suppliers, and internal stakeholders every day. But inconsistent negotiation behavior drains margins, increases supplier risk, and slows deals. RED BEAR’s methodology delivers a shared language, disciplined behaviors, and proven models that align your organization around one negotiation approach.

-Equip global sales teams to protect margin and sell value

-Enable procurement teams to reduce cost and strengthen supplier partnerships

-Improve alignment and collaboration in cross-functional negotiations

-Build a durable negotiation capability across regions and cultures

-Reinforce skills with tools, coaching, and real-world application

NEGOTIATION TRAINING

Sales
Negotiations

Learn the Situational Negotiation Skills™️ needed to close more profitable sales. RED BEAR’s negotiation training will help your organization manage tension to find creative solutions to break deadlocks and build strong long-term customer relationships.

Supplier
Negotiations

Negotiating With Suppliers™️ helps procurement professionals negotiate more profitable supplier agreements while cultivating stronger relationships with suppliers. Learn what it takes to get the edge needed to ensure the continuity of supply, control costs, mitigate risks, and build long-term strategic partnerships.

The RED BEAR Difference

A Proven Methodology. Repeatable Behaviors. Measurable Results.

Behavior-Based Framework
-Practical models and tools that create consistent negotiation behaviors, not scripts.

Enterprise-Ready Scalability
-Delivered globally, in-person or virtual, with Train-the-Trainer options to grow internal capability.

Measured Impact
-Clients report higher margins, reduced supplier costs, and increased global team alignment.

RED BEAR Negotiation has been honored with the 2024 Top Supply Chain Projects award by Supply & Demand Chain Executive for the second consecutive year. This prestigious recognition highlights the transformative impact of our proprietary negotiation training on increasing profitability and combating rising supplier costs. Learn more about how our innovative approach is helping companies achieve greater efficiency and success in the supply chain industry.

Proud to be named a 2025 Top Virtual Sales Training Company by Selling Power—for the second consecutive year! This award highlights our commitment to delivering innovative, results-driven virtual training that helps sales professionals thrive in today’s competitive landscape. Experience the RED BEAR difference with engaging, hands-on learning tailored to your team’s needs.

RED BEAR Negotiation has again been named to Selling Power's Top Sales Training Companies. This honor underscores RED BEAR's commitment to excellence and innovation in sales training and negotiation, illustrating significant benefits for sales organizations of all sizes. It also emphasizes the effectiveness, creativity, and wide-reaching impact of RED BEAR's world-class sales training, crucial for enhancing sales performance and negotiation outcomes across industries.

HOW WE DO IT.

RED BEAR custom-tailors every workshop experience with a mixture of situational negotiation simulations and company-specific negotiation exercises. No matter the unique challenges facing your team, RED BEAR delivers transformational experiences. Whether in-person or via our Virtual Instructor-Led Training delivery, our discovery-based approach is the key to your negotiation skills improvement.

THE RED BEAR NEGOTIATION MODEL

Transform your negotiation approach and empower your team with the RED BEAR Negotiation Model. In a world where every interaction counts, mastering the art of negotiation is not just an advantage — it's a necessity. RED BEAR's innovative model introduces a three-dimensional approach to negotiation, embracing tension as a powerful tool for achieving superior outcomes.

Whether you're dealing with customers, suppliers, partners, or key stakeholders, embracing the RED BEAR Negotiation Model will transform your team into world-class negotiators ready to face the challenges and opportunities of today's competitive environment.

CUSTOMER SUCCESS STORIES

Chemicals

Computer Software

Energy & Chemicals

Your business loses money every day because of ineffective agreements with customers and suppliers. Why does this happen? The answer is surprisingly simple—your people fall into a number of what we like to call “Bear Traps” or “wrong turns” such as:

RED BEAR is a global team of negotiation experts who understand the challenges your people face when building agreements to protect your company’s interests. We have developed the most innovative approaches and methods for negotiating and collaborating with customers, suppliers, and across the enterprise. RED BEAR is the new standard for how negotiations get done.

OUR BLOG.

15 December 2025

Negotiating to Supplier Needs: The Skill Procurement Teams Are Missing and Why It Matters

In many procurement organizations, supplier negotiations still orbit around what suppliers say they want: price, terms, volume, and contractualtrue

11 December 2025

Why Great Sales Teams Sell to Needs, Not Wants

Most sellers treat customer requests as fixed requirements. More units. Faster delivery. Lower price. A new term in the contract.

The want arrives.true

4 December 2025

Know the Full Range and Strength of Your POWER

In every negotiation, power is present. But in most organizations, it's misunderstood, underestimated, or misused.

Too many sellers walk intrue