The Global Leader
in Negotiation Training

RED BEAR transforms people, teams, and
organizations into WORLD-CLASS negotiators with
fully customized training with guaranteed 10x ROI.

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The Last Negotiation Training Program You’ll Ever Need

Our enterprise negotiation training is built specifically around your team’s needs. Our workshop sizes range from 12-24 participants and we customize every engagement around your industry, goals, and unique needs. 
 
With local trainers across 6 continents and fluent in 15+ languages, we can meet you where you are and deliver training virtually, in-person, or blended—it’s up to you.
 
We're all about helping you navigate and win your real-world deals.  

Negotiation Training For Procurement Teams

It’s time to secure better supplier terms, reduce risk, and lead with influence. 

You’ve got this.

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Negotiation Training For Sales Teams 

Faster, more profitable deals are within reach for your sales reps. Protect your bottom line and customer relationships.

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WANT TO TEACH THE RED BEAR NEGOTIATION TRAINING CURRICULUM?

We're flattered.

We’re so confident our methodologies will help your team drive bottom-line results that we team up with Learning and Development and Center of Excellence leaders to give you the keys to our negotiation kingdom. Certify your people to teach our material with our train-the-trainer program, giving your organization the ability to scale negotiation excellence from within.

 

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The Cost of Bad Negotiation Is Bigger Than You Think

 

Every day, your business leaks value because of common—but preventable—mistakes. We call them Bear Traps:

Giving Up Power Too Soon

 

Leads to costly concessions, missed savings targets, and weakened pricing positions.

Avoiding Healthy Tension

 

Results in rushed agreements, poor terms, or a lack of internal alignment, especially in cross-functional deals.

Not Asking The Right Questions

 

Misses opportunities to uncover hidden value, clarify customer or supplier motivations, or reframe the conversation in your favor.

Caving Under Pressure

 

Turns strategic negotiations into reactive fire drills, damaging trust and eroding your team’s credibility.

Over-Relying On Price

Leads to margin erosion, commoditized relationships, and deals that don’t hold up under scrutiny.

Skipping Preparation

 

Creates confusion, internal misalignment, and poor outcomes—especially in high-stakes, multi-stakeholder deals.

 

AND THE REAL IMPACT?

➤ Missed cost-reduction and revenue goals

 

➤ Low win rates in competitive deals

 

➤ Strained supplier or customer relationships

 

➤ Burned-out teams and inconsistent performance

 

➤ Lost credibility with senior leadership

 

NEGOTIATION ISN'T A SOFT SKILL—IT'S A BUSINESS-CRITICAL CAPABILITY 

RED BEAR’s training gives your team a proven, customizable methodology they can apply to every deal, so they stop winging it and start winning it.

 

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IS YOUR NEGOTIATION PLAYBOOK UP TO DATE?

Learn the trends shaping today’s negotiations, the most common mistakes we see negotiators make, and how to fix them to improve your results.

Explore our latest research on modern deal-making dynamics and negotiation trends.

MOCKWhitepaper - 2025 Sales Trends
Read the Research

Unlock Your Unfair Advantage

Trusted, forward-thinking companies around the world, across every industry, from the Fortune 500 to high growth start-ups rely on RED BEAR to transform their people into world-class negotiators.

ROI, Guaranteed

If you don’t believe your team will generate 10x ROI by the end of your session, we won’t charge you. Period.

Prove It Works

We commission an independent ROI study after every training, so you can track performance, impact, and outcomes.

Train With the Best

Our trainers have led complex negotiations at some of the most respected companies on the planet—and now they train your team.

Global Delivery

We offer virtual or in-person negotiation training in 15+ languages across 6 continents. RED BEAR goes wherever you do business.

Customize Your Training

Cookie-cutter training? No, thank you. We create a custom, tailored training experience to match exactly what your team needs to succeed. 

Make It Stick

Training doesn't end when the workshop does. Our reinforcement system ensures new behaviors are applied and sustained over time.

 

Become the negotiation leader you know you can be.

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RESULTS THAT SPEAK FOR THEMSELVES

At RED BEAR, we’re all about two things: our clients and their results. Teams are amazed at what they can accomplish with the tools from our training.

PROCUREMENT NEGOTIATION TRAINING

"It was eye-opening… I was not expecting to learn new negotiation skills after 30 years as a buyer or commodity manager."

— Barrie, Strategic Category Manager

 

 

Average Quality Rating:

 

"Excellent. I have been in supply chain over 30 years and have gone through several training programs—this one has been by far the best."

— Andy, Supply Chain Manager

 

 

"Outstanding experience! The content was not only highly relevant but also engaging and thought-provoking… This course exceeded my expectations, and I would highly recommend it to anyone looking to enhance their skills in this area."

— Chris, Director, European Logistics

SALES NEGOTIATION TRAINING

 

"The program exceeded my expectations and came just in time for our business as we are about to engage in several negotiations on large projects. Great learning experience filled with role playing and real life examples!"

— Daniel, Senior Director, Sales

 

 

Average Quality Rating:

 

"This training was fantastic. I'm in a real life negotiation right now and sooooo many of these techniques have been used against me, that I can now spot and rebuttal/prepare for."

— Andre, Account Executive

 

 

 

 

"Unlike many trainings, we had the opportunity to practice—as there were many exercises. That made it memorable."

— Franck, Business Director

HOW WE DO IT.

RED BEAR custom-tailors every workshop experience with a mixture of situational negotiation simulations and company-specific negotiation exercises. No matter the unique challenges facing your team, RED BEAR delivers transformational experiences. Whether in-person or via our Virtual Instructor-Led Training delivery, our discovery-based approach is the key to your negotiation skills improvement.

Virtual Instructor-Led Training

WHY RED BEAR WORKS WHEN OTHERS DON'T

We’re not just another vendor. We’re your strategic partner.

RED BEAR is the only negotiation training firm that combines:

 

➤ Behavioral science that changes how your team thinks, not just what they say

 

➤ Procurement and sales domain expertise that maps directly to your team’s goals

 

➤ Enterprise-level delivery that scales across categories and regions

 

➤ Hard ROI guarantees that prove our impact



OUR BLOG.

17 July 2025

How To Satisfy Needs Over Wants For Negotiation Success

In high-stakes commercial negotiations, surface-level demands often mask deeper business imperatives. A procurement lead may ask for a 15% price re...

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16 July 2025

Tips To Make The Most Of Time Pressure in Negotiations

Tick, tock. 

The ultimate sound of any negotiation? 

Time pressure. 

Whether it's the ticking countd...

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15 July 2025

6 Costly Negotiation Leverage Mistakes Procurement Teams Must Avoid

To the untrained eye, leverage can appear fickle—one moment it’s there, and the next, it’s gone.

But negotiation leverage isn’t j...

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You’re In Good Company. The Best Learn To Negotiate Right Here.

Join the ranks of globally recognized companies that have turned RED BEAR’s methodology into their secret weapon.

RED-BEAR-CLIENTS

 

TRAIN WITH THE NEGOTIATION PARTNER THAT DELIVERS REAL RESULTS

Organizations around the world trust RED BEAR to sharpen their competitive edge and elevate their teams. When you’re ready to negotiate at the highest level—we’re ready to lead the way.

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