FOR SALES • PROCUREMENT • CROSS-FUNCTIONAL TEAMS.
Custom-Designed Negotiation Training for Your Industry, Your Teams, and Your Critical Deals.
We don’t do one-size-fits-all training. We tailor negotiation workshops
built for your industry, your roles, and the real negotiations that matter
most to your business outcomes.
40+ Years Proven • Fortune 500 / Global 1000 Trusted
$54 ROI per $1 invested
Why Leading Enterprises Choose RED BEAR
Negotiation Capability That Scales Across Your Enterprise
Your teams negotiate with customers, suppliers, and internal stakeholders every day. But inconsistent negotiation behavior drains margins, increases supplier risk, and slows deals. RED BEAR’s methodology delivers a shared language, disciplined behaviors, and proven models that align your organization around one negotiation approach.
-Equip global sales teams to protect margin and sell value
-Enable procurement teams to reduce cost and strengthen supplier partnerships
-Improve alignment and collaboration in cross-functional negotiations
-Build a durable negotiation capability across regions and cultures
-Reinforce skills with tools, coaching, and real-world application
NEGOTIATION TRAINING
Sales
Negotiations
Learn the Situational Negotiation Skills™️ needed to close more profitable sales. RED BEAR’s negotiation training will help your organization manage tension to find creative solutions to break deadlocks and build strong long-term customer relationships.
Supplier
Negotiations
Negotiating With Suppliers™️ helps procurement professionals negotiate more profitable supplier agreements while cultivating stronger relationships with suppliers. Learn what it takes to get the edge needed to ensure the continuity of supply, control costs, mitigate risks, and build long-term strategic partnerships.
The RED BEAR Difference
A Proven Methodology. Repeatable Behaviors. Measurable Results.
Behavior-Based Framework
-Practical models and tools that create consistent negotiation behaviors, not scripts.
Enterprise-Ready Scalability
-Delivered globally, in-person or virtual, with Train-the-Trainer options to grow internal capability.
Measured Impact
-Clients report higher margins, reduced supplier costs, and increased global team alignment.
RED BEAR Negotiation Named to Training Industry’s 2026 Sales Training Watch List for 3rd Consecutive Year
RED BEAR Negotiation has been named to Training Industry’s 2026 Sales Training Watch List, marking the third consecutive year the company has received this recognition for excellence in sales training and sales enablement.
Training Industry recognizes organizations that demonstrate innovation, measurable business impact, and strong momentum in helping sales teams improve performance in complex selling environments. The Watch List highlights leading sales training companies that deliver practical methodologies, real-world applications, and modern sales negotiation strategies.
RED BEAR’s continued recognition reflects its commitment to helping organizations strengthen negotiation capabilities, improve sales outcomes, and drive long-term revenue growth through customized sales negotiation training programs.
RED BEAR Negotiation Named to Selling Power’s Top Sales Training Companies List for 4th Consecutive Year
RED BEAR Negotiation has once again been named to Selling Power’s Top Sales Training Companies list, marking the fourth consecutive year the company has received this recognition for excellence in sales training and negotiation.
This recognition highlights RED BEAR’s continued commitment to innovation, measurable business impact, and results-driven sales enablement. Selling Power recognizes leading sales training companies that help organizations improve sales performance, strengthen negotiation capabilities, and drive revenue growth in increasingly competitive and complex selling environments.
RED BEAR’s inclusion for four straight years reflects the effectiveness of its world-class sales negotiation training programs, which help sales organizations of all sizes improve deal outcomes, increase profitability, and build stronger customer relationships across industries.
RED BEAR Negotiation Named a Selling Power Top Virtual Sales Training Company for 3rd Consecutive Year
RED BEAR Negotiation is proud to be recognized as a 2025 Selling Power Top Virtual Sales Training Company, marking the third consecutive year the company has received this distinction for excellence in virtual sales training and negotiation training.
This recognition highlights RED BEAR’s continued commitment to delivering innovative, results-driven virtual sales training programs that help sales professionals improve performance, strengthen negotiation capabilities, and succeed in today’s increasingly competitive and complex selling environments.
Selling Power’s annual recognition honors leading virtual sales training companies that demonstrate effectiveness, innovation, and measurable business impact. RED BEAR’s interactive, hands-on learning approach enables organizations to develop practical sales negotiation skills that translate directly into stronger deal outcomes, increased profitability, and long-term sales success.
RED BEAR CEO Chad Mulligan Named a Supply & Demand Chain Executive Top Procurement Pro to Know for 2nd Consecutive Year
RED BEAR Negotiation is proud to announce that CEO & Founder Chad Mulligan has once again been recognized as a Top Procurement Pro to Know by Supply & Demand Chain Executive, marking the second consecutive year he has received this distinction.
The annual Pros to Know Awards honor procurement and supply chain leaders whose accomplishments serve as a roadmap for organizations seeking to leverage procurement, strategic sourcing, and supply chain negotiation for competitive advantage.
Chad Mulligan was recognized for his leadership in negotiation training, procurement strategy, and helping organizations strengthen supplier relationships, improve negotiation outcomes, and drive measurable business impact across increasingly complex supply chain environments.
This continued recognition reflects RED BEAR’s growing influence in procurement negotiation training, strategic sourcing, and supply chain performance improvement.
HOW WE DO IT.
RED BEAR custom-tailors every workshop experience with a mixture of situational negotiation simulations and company-specific negotiation exercises. No matter the unique challenges facing your team, RED BEAR delivers transformational experiences. Whether in-person or via our Virtual Instructor-Led Training delivery, our discovery-based approach is the key to your negotiation skills improvement.
THE RED BEAR NEGOTIATION MODEL
Transform your negotiation approach and empower your team with the RED BEAR Negotiation Model. In a world where every interaction counts, mastering the art of negotiation is not just an advantage — it's a necessity. RED BEAR's innovative model introduces a three-dimensional approach to negotiation, embracing tension as a powerful tool for achieving superior outcomes.
Whether you're dealing with customers, suppliers, partners, or key stakeholders, embracing the RED BEAR Negotiation Model will transform your team into world-class negotiators ready to face the challenges and opportunities of today's competitive environment.
Your business loses money every day because of ineffective agreements with customers and suppliers. Why does this happen? The answer is surprisingly simple—your people fall into a number of what we like to call “Bear Traps” or “wrong turns” such as:
Avoiding tension
Not asking questions
Giving away power
Conceding too much too soon
RED BEAR is a global team of negotiation experts who understand the challenges your people face when building agreements to protect your company’s interests. We have developed the most innovative approaches and methods for negotiating and collaborating with customers, suppliers, and across the enterprise. RED BEAR is the new standard for how negotiations get done.
OUR BLOG.
Effective procurement negotiation demands discipline in any economic climate, but inflation introduces a layer of complexity that exposes every gaptrue
A sales negotiation doesn't fall apart at the contract stage. It unravels weeks earlier, in the discovery call where a rep volunteers pricing beforetrue
The rise of AI in negotiation has sparked a wave of excitement across sales organizations. Leaders are investing in tools that promise sharpertrue













