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focusing on needs over wants

2 min read

Finding Win-Wins by Placing Needs Over Wants

The Principle of Placing Needs Over Wants will help negotiators uncover and address the other party’s underlying concerns, issues, and motivations for wanting to do business with you. Doing so will ultimately pave the way for more transparent...

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knowing-strength-of-power-1024x683-landscape

2 min read

Do You Know The Full Range And Strength Of Your Power?

Knowledge, as they say, is power. And when you’re at the table negotiating with suppliers or a potential customer, this is truer than ever. That...

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businessman managing information for negotiation

3 min read

How to Master Your Negotiations by Managing Information

Do you often feel that even after you’ve said everything there is to say in a negotiation, the other party still doesn’t truly see the value in your...

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3 min read

Stop Selling Yourself Short: Setting High Aspirations

Do you often feel your negotiations leave value on the table? If so, you’re not alone.

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2 min read

Position Your Case to Influence Value in Negotiation

RED BEAR’s 6 Principles of Negotiation are used by high performers to negotiate more profitable agreements. These guidelines provide the skills and...

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