Supply Chain Disruptions
Global supply chain delays have severely impacted the medical devices industry, causing delays and shortages of critical components. Sales and procurement teams must now navigate an unpredictable landscape, requiring improved negotiation strategies to ensure the timely delivery of essential medical devices.
Rising Costs
The escalating costs of raw materials and transportation are driving up prices for medical devices, putting additional pressure on hospital budgets. Healthcare providers are being forced to make difficult choices, balancing the need for cutting-edge technology with budget constraints, creating added pressure at the negotiation table.
Advancements in Technology
The medical devices sector is experiencing exponential growth in terms of innovation. AI, robotics, advanced imaging, and the rise of telemedicine are revolutionizing patient care, requiring collaboration between medical professionals, suppliers, and manufacturers. The right negotiation skills are essential to finding win-win solutions in this environment.
A Holistic Approach
Sales and procurement teams aren’t just serving medical professionals, they are ultimately serving the patient, adding layers of complexity to every deal.
With RED BEAR Negotiation Training, your team will learn to emphasize the value their products offer – not just the price – fostering better collaboration and teamwork.
Sustainable Client Relationships
As the cost of goods continues to rise, working with hospitals to find win-win solutions is the key to sustainable growth.
RED BEAR Negotiation Training focuses on skills needed to lay the foundation to build lasting relationships and bridge cross-cultural gaps.
Increased Confidence & Adaptability
In the constantly shifting MedTech industry, adapting to change is crucial for success.
RED BEAR Negotiation Training focuses on the essential behaviors and principles needed for successful negotiations, ensuring your team remains effective and agile.
Discover how we helped a leading pharmaceutical company overcome the pressures of rapid technological change, aggressive competition, and shifting regulatory requirements to drive sustainable growth.
“…AND INCREASED BOTH THE CONSISTENCY AND EFFECTIVENESS OF OUR EXTERNAL AND INTERNAL NEGOTIATIONS. WE SEE HIGHER QUALITY IN OUR TECHNOLOGY PARTNERSHIP AGREEMENTS. BY MEANS OF BETTER INTERNAL ALIGNMENT DURING THE NEGOTIATION PROCESS, WE HAVE ALSO BECOME BETTER AT USING THE APPROACH TO AVOID SUB-OPTIMAL DEALS, WHICH HAS HELPED US AVOID ENORMOUS COSTS, PAIN, AND WASTED EFFORT.”
– SENIOR VP OF BUSINESS DEVELOPMENT
