Food & Agriculture Client Story

SUMMARY

Industry: Food & Agriculture

Deliverables:

• Sales Negotiating Training
• Delivered throughout North America

The situation: One of the top five privately held corporations in North America, this company faced an increasingly competitive and commoditized marketplace. Challenged to produce consistent and incremental profitability in its sales operations, management approached RED BEAR Negotiation to help increase overall business performance by closing more new business, improving account retention, and expanding the entire scope of services delivered to existing and prospective accounts—while increasing account profit margins.

The challenge: Intense business challenges were present both externally and internally:

• An increasingly competitive marketplace with a “commodity buyer” mindset.
• Professional purchasing negotiators with little brand loyalty and many alternative suppliers.
• Complex levels and layers of management, and sales organizations not uniformly focused on strategy and execution approaches.
• Internal pressure to improve performance with shrinking resources.